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When building the user's profile a distinction is made between explicit and implicit forms of data collection.
Examples of explicit data collection include the following:
- Asking a user to rate an item on a sliding scale.
- Asking a user to rank a collection of items from favorite to least favorite.
- Presenting two items to a user and asking him/her to choose the best one.
- Asking a user to create a list of items that he/she likes.
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